Keep in mind that these responses are from a (supposedly) sophisticated group
of people.
They all have smartphones; most of them get Facebook updates on their phones,
but for one reason or another they have chosen not to enter the world of business
social media.
Many are on LinkedIn and have a few connections, almost none of
them tweet, and even fewer have their own YouTube channel.
REALITY: Some HUGE companies have gone all out in social media, whereas
others have their heads buried in the sand or are playing ME TOO, because they
woke up one morning and found their competition gaining ground through a
prominent and active social media presence.
Still others are claiming
“regulations” are keeping them from engaging.
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